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"Self
regulation? Yes! Legislation - Best not...", Malta's
growing timeshare industry is, as yet, not regulated by legislation. The Malta Timeshare Association has its own Code of Ethics,
but Malta's accession to the European Union will require implementation of an
EU Directive on Timeshare. In July
1999, I had the opportunity to work with a group of hospitality students and
their lecturer, Mrs Elaine Mortimer, on a project entitled "Timeshare in
Malta for the New Millennium". It
was certainly a learning experience for me, just as much as for the students,
for I had never realised the importance as well as the potential of this
growing industry. Indeed, despite
the miniscule size of our islands, as many as 4% of British timeshare owners
own a timeshare in Malta. It is
claimed that as many as 100,000 visitors annually come to Malta through
timeshare. As a law student, I
found the students' research on timeshare legislation particularly
interesting. Their treatment of
legislation was refreshing, avoiding legalese and considering the practical
aspects of legislation. My
suspicions were immediately confirmed: Malta
has yet no timeshare legislation,
and it is only recently that the Malta Timeshare Association put into effect a
Code of Ethics aimed at regulating OPCs.
From the students' research, as well as from the comments made by
participants at their final presentation, it seems that whilst the industry is
proposing self-regulation, its members do not feel they should be "tied
down" by legislation. I am
left with no doubt however that Malta, when a member of the Union, will
eventually be required to follow Directive 94/47/EC of the European Union,
adopting legislation that will regulate the operators, essentially by
increasing consumer protection. This
legislation will effectively harness renegade operators who are tarnishing the
image of our islands' industry. The
Directive covers timeshare contracts which are at least of a three-year
duration and which relate to the use of one or more immovable properties for a
specified or specifiable period of the year, which may not be less than one
week. (Article 1)
This effectively defines the term "timeshare". The
Directive enforces the obligation to provide information on the immovable
property, and these include:
The
contract itself must include the above information, as well as complete
information that identifies the seller of the timeshare.
If it does not include this data, then the purchaser has up to three
months to cancel the agreement without obligation.
This withdrawal period is reduced to a cooling-period of ten days
minimum, where the information given in the contract is complete and as
stipulated by Law. In addition
to the above, the purchaser is prohibited from making any advance payments
whatsoever during this cooling-off period.
In this way, the Directive effectively translates consumer protection
into a tangible legislative requirement which will ensure that the consumer is
not forced to make a summary decision to part with his money. This has to be seen in the light of the fact that a timeshare
contract is often one of the largest investments a consumer is likely to make
in his lifetime. Aggressive
selling techniques by timeshare salespersons (or OPCs), whilst difficult to
regulate, would then be off set by a mandatory cooling-off period. The
question begs itself: Why do timeshare operators in Malta shun legislation? Increased bureaucracy and a preference to self-regulation are
the two main reasons put forward. What
is certain however, is that ultimate EU membership will require implementation
of the Directive aimed at regulating the industry. The full
text of the European Directive is available on the Europa website.
If you would like more information about the students' project, or
would like a copy of their research kindly e-mail me or their course tutor,
Elaine Mortimer.
Related
links: http://www.travelmalta.com/ittol/Coverstory/ Full text
of the Directive http://europa.eu.int/eur-lex/en/lif/dat/1994/
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